AUSTRALIAN-MADE SKINCARE · FOUNDED BY IRENE SHUM
Skincare shaped by real life.
A mother. A background in nursing and aesthetic care. High standards for the skincare she chooses for herself. These are the foundations of Félice.
Founded by Irene Shum, Félice brings a personal perspective to everyday skincare: thoughtful choices, familiar routines and time to care for yourself.
Meet Irene, our founder
Irene’s experience in nursing and aesthetic care, alongside her work at Reborn Aesthetics in Brisbane, informs her interest in skincare. As a mother with high personal standards, she understands the wish to look after your skin while making room for the rest of life.
Félice reflects that balance. Her aim is to make skincare feel considered, understandable and worth making time for, whether you are choosing your first serum or returning to a familiar moisturiser.
Read Irene’s profile at Reborn Aesthetics.
Australian made, with ingredients you can explore
The Félice range is made in Australia. Explore cleansers, serums and moisturisers with botanical ingredients and familiar skincare actives across the collection. Each formula is different: choose by the individual product’s ingredients, directions and suitability for your routine.
We focus on everyday care and the appearance of your skin. Start with a routine you can maintain, then explore individual products for hydration or visible signs of ageing according to their product information.
Find your place to begin
01 · Cleanse
Explore Rose Cleanser, 200 mL, and read its ingredients and directions before adding it to your routine.
02 · Explore a serum
Discover Matrixyl Peptides + HA, 30 mL. Compare the product details with the other serums in the collection.
03 · Moisturise
Explore Félice Face Cream, 50 mL, and check its directions when planning your daily skincare routine.
A considered choice starts with clear information
Check your current product packaging for the complete ingredient list and directions. If you need help locating this information before buying, contact Félice. Individual products have different ingredients and precautions; introduce products according to their directions.